About Company
Abrasive Technology
Abratool is vibrant, energetic and innovative.
We are at the forefront of technology, offering Brilliant Alternatives and Outstanding Performance.
Servicing our partners with simple truthful fundamentals, our efficiency and reliability will place you in a comfort zone ensuring a beneficial satisfying experience.
We pride ourselves on years of experience in Glass & Stone equipment, tools, consumables and technical support. Understanding and focused on your diverse requirements - we sell peace of mind.
Abratool possess the infrastructure and well developed back-office systems ensuring Outstanding service, priding ourselves on a Brilliant self-motivated team with etiquette, integrity and loyalty.
OUR HISTORY
In the early months of 2005 Mr. Henry Honeyball, founding member of Abratool, perceived an opportunity and potential for establishing a Brilliant company trading in an Innovative and Alternative way in the Glass and Stone industry, hence Abratool was registered in July 2005 and has since developed into the Outstanding company it is today.
Our team visits Europe and China numerous times for extensive product knowledge & technical training.
Abratool supports the local Glass & Stone industry and attended The Africa Glass Expo in 2008, 2010, 2014, 2016 & 2018 which gave Abratool the opportunity to showcase fully operational equipment.
The Members have been active in the Glass and Stone industry since 1998 obtaining numerous international agencies and forming resilient relationships.
CODE OF ETHICS
1
MISSION
Offering Brilliant Alternatives to reduce your cost and
Outstanding Performance to increase your revenue.
2
VISION
We don’t blend in we are Outstanding, forming Brilliant partnerships.
3
VALUES
Gain loyalty trough Performance, retain loyalty through integrity, honoring our promises.
IDENTITY
MAROON
Evokes bold creative ideas & is associated with the depth & passion in Abratool, the beauty of relationships & the courage of our staff.
GREY
Induce neutrality, balance & innovation that symbolizes our wisdom & dignity which comes with experience over time.
WHITE
Initiates clarity, purity & innocence within Abratool that is the steppingstones in our business.
Initiates clarity, purity & innocence within Abratool that is the steppingstones in our business.
Represents an abrasive wheel cutting & grinding flat glass & stone & displays our cyclic movement striving forward to limitless heights.
"A" associates with beginnings placing Abratool as #1 on the suppliers list.
"T" symbolizes energy that is about teamwork, relationships & collaboration.
BRILLIANT: Suggest our superior products that accomplishes excellence & our team that is experts in their field.
ALTERNATIVE: We are unconventional & out of the ordinary therefore there is always another available solution.
OUTSTANDING: Represents our distinctive team that ensures exceptional service with superb products to stand out from the rest.
PERFORMANCE: Represents our teams' accomplishments & the continual performance & function of our products.
ABRASIVE: Related to our tools & equipment that is capable of grinding, polishing & cleaning flat glass & stone surfaces.
TECHNOLOGY: Associated to our scientific knowledge of equipment & tools developed for application in the glass & stone industry.
MEET THE TEAM
The Abratool team is dedicated to be Outstanding. We are firm believers in selling Brilliant Alternative products to help our partners grow their business. Offering quality, service and Outstanding Performance is our passion.
